Generation Like

Do you believe that today’s youtube stars are being exploited or empowered?

I believe that YouTube stars are both empowered and exploited at the same time. Many Youtube stars have a large number of followers, such as Pewdiepie, who has over 40 million subscribers. With a fanbase as big as this, one person can have a very big impact by just uploading a video onto Youtube, which will then be seen by millions of people. This large audience empowers Youtube stars as they are able to voice their opinion to the public by uploading a video. Furthermore, users are also being empowered by their fanbase which look up to them and want to be just like them. As they have such a large fanbase, advertising product and making money can also be done very easily, which can sometimes feel empowering, but mostly is the exploitation of Youtube stars from big companies. Big companies often pay Youtube stars who have a large following a lot of money so that they endorse their product in a video, making it extremely profitable for companies at the expense of Youtube stars being exploited. In addition to this, the company Youtube, who is empowering Youtube stars by giving them a voice, also exploits them by placing ads on their page as well as making partnerships with the Youtube stars, so that for the exchange of much money, Youtube can place ads into the actual video, making it guaranteed that large amounts of viewers will see the Video. In conclusion, there are negatives and positives about being a Youtube star such as being empowered or exploited.