The Pitch Reflection

Today we presented our pitches for our assigned advertisement. Suho, Ben and I were assigned to advertise a high sugar energy drink to the UAE together. At the start when we were first told what our task was, my group and I were confused about what exactly we had to do, however by the end I believe that we did a decent job. In my opinion, our presentation went well as everyone remembered their part of the presentation. Furthermore, we used specific persuasive techniques such as celebrities, association, humor, plain folks, charisma, and analogy in order to advertise the high sugar energy drink more effectively. We also used specific pictures in our presentation in order to reinforce our statements or to add a bit of humor. This presentation has helped me understand more about ethos, pathos, logos, the different persuasive techniques, as well as appeals. Overall I liked this activity as it gave us a opportunity to practice our speaking in front of others, and because this allows us to get feedback from our teacher on what areas we could improve on.

Rhetoric in Advertisements

Ad: https://www.youtube.com/watch?v=8ULR68LTmbw

This is a advertisement directed at adults. This is seen by the language and terminology that is used within the ad, as well as the fact that teens or smaller children would not buy this product themselves. In this advertisement for Colgate toothpaste, ethos, pathos, and logos is used. Ethos is used by the dentist recommending the product himself. This makes the ad seem more credible and trustworthy due to the authority the dentist has. Furthermore, at the end of the ad, the toothpaste is "recommended by dental professionals", which also makes the ad more trustworthy. Pathos is also used in this ad, as the two people talk about their dental problems, which seem to have went away after they used that toothpaste. This appeals to the audiences' hope of getting rid of their dental problems. The benefits of the toothpaste are then also stated specifically, by the use of logos. The dentist uses specific numbers and indicates the specific problems this toothpaste can help. This proves to the audience that switching to this toothpaste is the logical thing to do due to its benefits.