This is a advertisement directed at adults. This is seen by the language and terminology that is used within the ad, as well as the fact that teens or smaller children would not buy this product themselves. In this advertisement for Colgate toothpaste, ethos, pathos, and logos is used. Ethos is used by the dentist recommending the product himself. This makes the ad seem more credible and trustworthy due to the authority the dentist has. Furthermore, at the end of the ad, the toothpaste is "recommended by dental professionals", which also makes the ad more trustworthy. Pathos is also used in this ad, as the two people talk about their dental problems, which seem to have went away after they used that toothpaste. This appeals to the audiences' hope of getting rid of their dental problems. The benefits of the toothpaste are then also stated specifically, by the use of logos. The dentist uses specific numbers and indicates the specific problems this toothpaste can help. This proves to the audience that switching to this toothpaste is the logical thing to do due to its benefits.
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